Specialist healthcare marketing · Gold Coast
Marketing, video and patient journey systems for specialist clinics, where patients research for weeks before they book.
Nearly two decades in dental and specialist surgery marketing. Every video, page and ad checked against Ahpra's advertising guidelines before it goes live.
Specialties
Clinics where patients research for weeks, compare options and need real answers before they book.
Implants, All-On-X, orthodontics and Invisalign. Where patients compare three practices before they call.
Dental marketing →
Surgical practices where patients research for months. Your surgeons answer the big questions before the consult.
Surgery marketing →
Clear costs, careful language, no pressure. For the most considered decision there is.
Fertility marketing →Our flagship
Three layers, each built on the last. Patients get real answers from your clinicians before they book, so they arrive ready to decide.
Your clinicians answer the big questions on video, right on your treatment pages.
Everything in Answer, plus the treatment information patients need to decide, written and filmed once.
Everything in Educate, plus every enquiry followed up properly, without adding to anyone's workload.
Every build is scoped after a free Patient Journey Audit. Start with one treatment at one clinic, then expand.
Start with a free Patient Journey Audit →What your team gets back
Most clinics don't have an info pack at all. The explaining happens on the phone, at the front desk and in emails that slip through when someone's away.
Answered puts your clinicians' answers, the full costs and the next steps on your site, so every patient hears the same thing.
Treatment page · Example
FAQs
Tap a question, or swipe on your phone.
More than most clinics think. You can explain treatments, introduce your team, talk through risks and recovery, and show your fees.
What you can't do is use testimonials, promise results, run offers without clear terms, or make claims you can't back up. We check every word before it goes live.
We lock the questions with your team beforehand, so nobody's winging it. On the day I set up in your clinic, keep every answer short and coach your clinicians through it.
First takes are always a bit stiff. That's normal. Then we edit, caption and compliance check everything before it goes anywhere.
It depends on the layer and how many treatments you're covering.
You'll get a written timeline before anything starts, built around your filming day and your team's availability.
It's a one-off build plus a monthly fee. The number depends on the layer, how many treatments you cover and how many clinics you run.
We scope it properly after your free Patient Journey Audit, so you're not paying for things you don't need.
Yes. I've spent nearly two decades in dental and specialist surgery marketing.
Answered works anywhere patients research for weeks before they book. That's dental groups, surgical practices, and fertility and IVF.
Video coming soonMel Williams · FounderVideo coming soonWhat can I say under Ahpra?Mel Williams · FounderMore than most clinics think. You can explain treatments, introduce your team, talk through risks and recovery, and show your fees.
What you can't do is use testimonials, promise results, run offers without clear terms, or make claims you can't back up. We check every word before it goes live.
Video coming soonWhat happens on a filming day?Mel Williams · FounderWe lock the questions with your team beforehand, so nobody's winging it. On the day I set up in your clinic, keep every answer short and coach your clinicians through it.
First takes are always a bit stiff. That's normal. Then we edit, caption and compliance check everything before it goes anywhere.
Video coming soonHow long does a build take?Mel Williams · FounderIt depends on the layer and how many treatments you're covering.
You'll get a written timeline before anything starts, built around your filming day and your team's availability.
Video coming soonWhat does Answered cost?Mel Williams · FounderIt's a one-off build plus a monthly fee. The number depends on the layer, how many treatments you cover and how many clinics you run.
We scope it properly after your free Patient Journey Audit, so you're not paying for things you don't need.
Video coming soonDo you work outside dental?Mel Williams · FounderYes. I've spent nearly two decades in dental and specialist surgery marketing.
Answered works anywhere patients research for weeks before they book. That's dental groups, surgical practices, and fertility and IVF.
Video answers are on their way. The written ones are here now.
Get the free playbook →What we do
Pick one or run the lot. Same eye, same standard, and nobody to brief on how a clinic works.
Clinician video Q&A, patient education and follow-up that turns enquiries into consults.
RECVideoClinician Q&A, procedure explainers and team films. Shot in your clinic, compliance checked.
ADSPaidMeta and Google campaigns that bring in enquiries without breaking the rules. Spend kept separate from our fee.
SOCSocialCalendars, captions, carousels and Reels that sound like your clinic.
WEBWebTreatment pages built to answer questions and turn visitors into enquiries.
Filed by problem
Every clinic leaks differently. These are the gaps we see most, and what we build to close them.
The gap between “I'm interested” and a booked consult is where clinics lose people.
Costs, recovery, next steps, over and over. Then someone's away and things get missed.
Fear of a notice kills momentum. So does a caption that should never have gone out.
Most crews have never stood in a surgery. Your clinicians can tell.
The compliance lens
Pick a specialty. Five problems in each. Flip the lens and watch how we'd write it.
The Gold Coast's best dentistThinking about veneers?1 for totally pain-free veneersHere's what the process actually involves, and how we keep you comfortable along the way.2 with guaranteed results!Every smile is different, so your plan will be too.3 “Dr Lee changed my life” ★★★★★ Sarah K.We'll walk you through options, risks and costs at your consult.4 50% off this month only. Don't miss out!Book a consult via the link in bio.5
Queensland's top surgeon.Thinking about surgery?1 Flawless, natural results guaranteed.Dr Lane is a specialist surgeon. Here's what the procedure and recovery involve.2 “I finally feel like me again” ★★★★★ Mia R.All surgery carries risks. Before proceeding, seek a second opinion from an appropriately qualified health practitioner.3 $1,000 off your procedure this month!Consult fees and what's included are on our fees page.4 No downtime. Back at work in days.Recovery varies. We'll talk you through yours at your consult.5
Australia's highest IVF success rates!Thinking about IVF?1 60% of our patients take home a baby.Clinics measure success differently, so compare like with like on YourIVFSuccess.2 “We finally have our miracle” Jess & TomWe support individuals, couples and solo parents on every path to parenthood.3 Your clock is ticking. Don't wait!Take your time. Our nurses can talk you through next steps whenever you're ready.4 IVF from just $2,999*Our fees, your expected Medicare rebate and your out-of-pocket cost are listed together on our fees page.5
Sample captions for fictional clinics. This shows how we think, not legal advice. How we approach compliance →
Selected work
Most of our portfolio is dental. It's where we cut our teeth.
How it runs
No six-week onboarding. No 40-page deck. Start small, prove it, then grow.
We enquire on your site like a patient and send you a private 10-minute teardown.
We pick the layer and treatment that'll move the needle first. One treatment at one clinic is a fine start.
Filming day, edit, compliance check, then it's built into your site.
We set a baseline, track it, and roll out to more treatments or clinics when it's earning its keep.
Behind the lens
Meet Mel
I know how clinics run, what patients ask before they book, and what your team needs from marketing day to day.
So when I film your clinicians, write your ads or build your patient journey, you're not training an agency. You're working with someone who already speaks the language, and knows exactly where the Ahpra lines are.
Free playbook
Where specialist clinics lose patients between enquiry and consult, and how to fix each gap without adding to your team's workload.
Sent straight to your inbox. No spam, just the playbook and the odd insight worth reading.
Free Patient Journey Audit
We enquire on your site like a real patient, then send you a private teardown. Free, no strings.